Caitlin Ulrich-Smith
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Strategic Marketing Leader
16+ Years Building Brands
ABOUT ME
Strategic and data-driven marketing leader with a proven track record of designing and executing high-impact campaigns that drive audience engagement, brand trust, and business growth. With expertise in digital marketing, social media strategy, and program management, Caitlin helps brands amplify their influence, enhance brand awareness, and optimize media campaigns for maximum impact.
Her diverse experience spans startups, mid-sized businesses, and Fortune 500 companies across industries including retail, food & beverage, commercial real estate, gaming, and entertainment. Adept at navigating dynamic digital landscapes, she leverages data analytics, customer insights, and creative storytelling to develop marketing strategies that resonate.
A passionate advocate for innovation and audience-first marketing, Caitlin thrives at the intersection of brand strategy, digital engagement, and growth marketing, driving measurable success through cross-functional collaboration and performance-driven execution. Explore Caitlin Ulrich-Smith's portfolio.
EXPERIENCE
EXPERTISE
I’ve led go-to-market strategies for a wide range of digital products, from mobile games to emerging tech platforms, owning everything from audience segmentation and positioning to campaign execution and performance analysis. I thrive on bringing cross-functional teams together to align product milestones with compelling narratives and full-funnel marketing plans. Whether launching new IP, rebranding a platform, or scaling user acquisition, I focus on building GTM strategies that are insight-driven, creatively sharp, and built to deliver results.
I have deep expertise in performance marketing, managing end-to-end campaign execution across multiple digital channels to drive customer acquisition and revenue growth. My experience includes audience targeting, segmentation, ad creative development, media buying, and continuous optimization based on key performance metrics. Additionally, I have successfully managed multi-million-dollar marketing budgets, leveraging data-driven insights to maximize ROI and campaign effectiveness.
I specialize in building strategic communications that align brand storytelling with business goals. Whether it’s crafting executive messaging, launching internal campaigns, or shaping external narratives, I bring a thoughtful, audience-first approach to every project. I've worked across tech, gaming, and entertainment; leading integrated comms strategies that support innovation, culture, and growth. I'm passionate about turning complex ideas into clear, compelling stories that resonate with both internal teams and the world outside.
I’ve led brand management efforts across gaming and entertainment, shaping positioning, messaging, and identity for both original IP and globally recognized franchises. I’ve worked closely with partners like Marvel, Hasbro, and Disney to bring co-branded campaigns to life, ensuring consistency across digital, in-game, and marketing channels. I’m passionate about creating cohesive brand experiences that resonate with players, and I thrive at the intersection of storytelling, strategy, and creative execution.
I have extensive experience developing and executing global social media strategies that drive brand awareness, engagement, and traffic. My expertise includes creating compelling content, optimizing campaigns based on performance metrics, and managing influencer partnerships to expand reach. Additionally, I have successfully grown social media followings and improved engagement through strategic planning, creative execution, and cross-functional collaboration
PARTNERSHIPS
VALUES
Creativity
Integrity
Adaptability
Collaboration
Growth