D3 Go!

Created and evolved marketing plans for multiple titles including both live and to-be-released products: MARVEL Puzzle Quest, Magic The Gathering: Puzzle Quest, G.I. Joe: War on Cobra, Alien: Blackout, and Outlander

Managed testing and storefront updates for Apple App Store, Google Play Store, Amazon App Store, and STEAM to maximize page visits, conversion rate, and per-user revenue
Conducted market research, competitive analysis, and post-mortem to evaluate the effectiveness of marketing campaigns and adjusted strategy accordingly

Worked with external partners such as Marvel, Hasbro, Sony, Wizards of the Coast, and FoxNext Games, to create and
manage co-marketing/promotional campaigns

Attended marketing and networking events to promote new business opportunities, including New York Comic Con, E3, etc.

Produced Marketing Planning Calendar and led Weekly marketing planning meetings to ensure all campaigns and subsequent assets were on track and on budget

Planned effective budget allocation between multiple departments and platforms to maximize spend efficiency

Managed funnel of creative asset materials to secure approval and ensure compliance with licensors, first party, ratings agencies, etc.

Managed all social media channels including writing copy, overseeing the creative process, routing approvals, and reporting

Created and implemented email newsletters, in-game messaging, and push notifications for all products

Developed monthly sweepstakes per product to increase overall player sentiment and engagement