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Tilting Point
Location
Los Angeles, CA
Role
Senior Marketing Manager
Created and implemented brand identity strategy across B2B, web, and social in support of company-wide growth targets
Led integrated marketing processes and campaigns from concept through execution
Increased Followers across all social media channels by an average of 350% through strategic planning, copy evaluation, driving the creative process, and KPI-driven optimization
Grew inbound partner onboarding by 4X through ongoing website optimization
Identified key global gaming events and ensured optimal brand awareness and messaging through sponsorship opportunities, business development networking, securing speaking opportunities, and supporting partner meetings
Drove global collaboration for marketing & PR campaigns in Western & Eastern Europe, India, China, and Korea
Developed KPI executive summaries reporting on budget, media impressions, and sentiment
Caitlin Ulrich-Smith
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