Xsolla

Developed and led multiple comprehensive consumer marketing strategies, enhancing brand visibility, customer engagement, and conversion across all B2C products and channels

Built Xsolla’s B2C business and first-class marketing team from the ground up

Managed a global team of 5 marketing professionals, fostering a collaborative environment

Spearheaded the redesign and enhancement of the B2C website and collaborated with internal teams to improve overall functionality and optimize site performance

Produced an all-inclusive global social media strategy to enhance brand awareness and drive website traffic

Created and improved cross-functional team processes resulting in a 30% increase in efficiency and productivity

Co-managed and optimized an annual marketing budget of $2.5 million

Oversaw the entire consumer marketing funnel, from targeting and segmentation to ad creative production, buying traffic, performance analysis, and optimization of campaigns

Analyzed and monitored campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies

Built and maintained relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness