The Walt Disney Company (Disney Visa)

Managed digital creative production for two marketing teams to deliver quality, error-free creative promptly, optimized for cost and current technological trends

Coordinated the workflow and assembly of assets (e.g. copy, images, documents) for both major initiatives and for day-to-
day postings/updates

Managed creative review process, ensuring compliance with legal, brand, and nomenclature guidelines

QA’d content updates and advertising placements and led resolution on issues

Developed and reviewed creative briefs with external creative agencies for individual tactics

Provided monthly reports to review analysis and monitor business performance

Developed and maintained site plans and other supporting documents for all relevant sites and ensured tracking was implemented properly for correct reporting

Developed and maintained site plans for all Disney properties where CRM has an advertising presence

Evaluated results of Paid Search tests and agreed on recommendations for rollout of future testing