Codashop

Drove customer acquisition, user engagement, and revenue growth for Codashop via online marketing activities (e.g website, social media, A/B message testing, CRM)

Analyzed data and developed business cases that drove informed marketing recommendations and supported Codashop’s customer acquisition and monetization strategy

Developed and pitched creative marketing campaigns with new and existing business partners

Built content concepts for social media campaigns that informed and delighted gaming fans in addition to optimizing engagement and conversions with Codashop customers

Managed marketing asset creation (display, banners, video, etc.) for ad campaigns

Managed digital influencer programs to grow Codashop’s brand recognition across social landscapes

Identified new opportunities to test and scale while meeting KPIs across channels

Worked cross-functionally and maintained relationships with local and global business units (performance marketing, business development, etc.) to grow customer revenue streams and foster a strong rapport with external business partners